There are a number of factors that make Victoria a relatively unique city in Canada, and it's important to keep those factors in mind when creating an SEO strategy for the city.
The first thing you might consider is Victoria's demographics; the city proper, Saanich, and Oak Bay all have populations older than the Canadian average. This means your SEO strategy may need to be tailored to the kinds of queries and keywords used by older Canadians. When your product is targeting a younger demographic, it means you'll have a smaller pool of potential clients than you would in other areas, making it all the more important to reach them.
Depending on your business, we may use our SEO strategy to attract customers from all over Vancouver Island. You may be the one of the only businesses of your kind on the island, and captivating customers from places like Nanaimo and Port Alberni can expand your client base while saving them a ferry trip to Vancouver.